How Keystone Works
Understand the Business
Before Deciding
There is no one-size-fits-all Keystone program. We start with your business, your numbers and your goals, then build the plan around what will actually move the business forward.
01
meet
Start With a Conversation
We begin by understanding the business, the growth you are pursuing and the constraints you can already see. The purpose of the first conversation is to determine whether there is enough potential to warrant a deeper Business Diagnostic.
02
Assess
Diagnose the
whole business
The paid Business Diagnostic looks beyond surface-level symptoms. We examine the areas that influence growth, including marketing, sales, operations, finance and cash flow, people, systems and leadership. The objective is to understand the current position and determine what Keystone believes is commercially achievable.
A Business Diagnostic Report explaining the current position and key constraints.
A realistic financial target agreed around the business's position and opportunity.
A tailored 24-month Business Growth Plan with clear priorities and sequencing.
Focused 90-day priorities that turn the long-term plan into immediate action.
03
Build
Execute The Plan
If both parties decide to continue after the Diagnostic, we agree on the financial targets and begin executing the plan. Weekly one-on-one implementation sessions keep the 90-day priorities moving, resolve decisions and focus the work on measurable commercial progress.
The work changes according to what the business needs rather than following a fixed coaching curriculum. Staff and team members can also access training and development so capability is built across the business, not held only by the owner.
04
Achieve
Measure Progress Against Targets
The plan is reviewed as the business develops. Priorities can change, but the agreed financial target keeps the work commercially focused. Keystone does not receive its full fee unless those agreed targets are achieved.
The Keystone Difference
Traditional Business Coaching VS
Keystone Executive Coaching
A simple side-by-side comparison that makes Keystone's practical differences easy to understand.
Traditional Business Coaching
The Keystone Model
One Coach
Your business is viewed primarily through one coach's experience.
A Team of Business Experts
Different expertise can be brought in depending on what the business needs.
Templates & Standard Programs
Courses, templates and frameworks are designed to work across many businesses.
A Plan Based on Your Diagnostic
Your plan is built around what the Business Diagnostic reveals about your business.
Group Coaching
Coaching is often delivered through group calls, communities or shared programs.
One-to-One, Every Week
You work one-to-one every week on your business, numbers and priorities.
General Growth Goals
Progress can be measured through activity, learning or general business growth.
Agreed Financial Targets
Financial targets are agreed with you and tracked as the work progresses.
Fees Regardless of Results
Coaching fees are paid regardless of whether the agreed business results are achieved.
Results-Linked Fees
Keystone does not receive its full fee unless the agreed financial targets are achieved.
Ongoing Coaching Dependency
The relationship can keep the owner reliant on ongoing coaching.
Built to Run Without You
The goal is a stronger business that becomes less dependent on you and increasingly operates as an asset.
Traditional Business Coaching
One Coach
Different expertise can be brought in depending on what the business needs.
Templates & Standard Programs
Courses, templates and frameworks are designed to work across many businesses.
Group Coaching
Coaching is often delivered through group calls, communities or shared programs.
General Growth Goals
Progress can be measured through activity, learning or general business growth.
Fees Regardless of Results
Coaching fees are paid regardless of whether the agreed business results are achieved.
Ongoing Coaching Dependency
The relationship can keep the owner reliant on ongoing coaching.
The Keystone Model
A Team of Business Experts
Your business is viewed primarily through one coach's experience.
A Plan Based on Your Diagnostic
Your plan is built around what the Business Diagnostic reveals about your business.
One-to-One, Every Week
You work one-to-one every week on your business, numbers and priorities.
Agreed Financial Targets
Financial targets are agreed with you and tracked as the work progresses.
Results-Linked Fees
Keystone does not receive its full fee unless the agreed financial targets are achieved.
Built to Run Without You
The goal is a stronger business that becomes less dependent on you and increasingly operates as an asset.
SEE KEYSTONE IN ACTION
What Does Working With Keystone Actually Look Like?
Go behind the scenes of a real conversation between Aidan and Ryno, one of Keystone's clients. See how they discuss business challenges, explore opportunities, and work through the decisions involved in building a stronger, more profitable business.
Commercial Alignment
Our Financial Interest Is
in the Result
If we continue together after the Diagnostic, we agree on meaningful financial targets and put part of our own fee behind achieving them. We do not receive our full fee unless the agreed targets are achieved.
Less Dependence More Freedom
No hype, no push, just real business targets with real business support.
THE TEAM BEHIND THE BUSINESS
The Right Experience at the Right Stage
Clients are not relying on one coach to solve every business problem. Keystone's wider team brings different operating experience and areas of expertise. As new constraints appear, the expertise applied can change with the needs of the business.
2000+
Business Transformed
Start with a Conversation
Find Out Whether
Keystone Can Help
Bring the business, the numbers, and the goal. We'll start there and determine whether there's a realistic path forward.